A 903 Entertainment Company
Because “brand awareness” is more useful when people actually remember the brand.
POV Co. creates entertaining, character-driven campaigns built to earn attention. Comedy is one of our sharpest tools—but the goal is always the same: make work people actually want to watch.
See the work ↓OUR POV
People skip advertising when it feels predictable. So we start somewhere else: What’s actually funny here? What’s actually human? What would someone send to a friend?
Then we build the strategy underneath it. The result is work designed to entertain first and perform because it earned attention.
Entertainment is the strategy.Already have the spark? Bring it. Need us to crack it from scratch? We do that too. POV Co. can originate the concept or develop it in partnership with your team—shaping the story, campaign structure, comedy when it serves the idea, your brand voice, and the right talent around it.
POV Co. is the creative and advertising arm of 903 Entertainment. This is where the idea, strategy, and creative take shape.
Then we build the team to make it real: directors, crews, experienced comedy actors, improvisers, on-camera talent, post, and delivery. 903 Entertainment provides the production infrastructure that takes the idea off the page and puts it in front of an audience.
903 Entertainment is the production backbone. It gives POV Co. the infrastructure to execute the work at a professional scale.
The process, minus the agency-speak
We build ideas for how people actually watch now: in feeds, group chats, YouTube rabbit holes, and anywhere someone can hit “skip.” Translation? The joke, character, or story has to earn attention before the logo asks for it.
From viral scripts and brand humor that lands every time to character-driven storytelling with a different tone, concepts are written or refined by experienced storytellers—including award-winning comedy writers with credits across television, film, and digital.
We develop concepts around performers, not just scripts, so the content feels real, not forced. Depending on the idea, that might mean working comedians, experienced comedy actors, improvisers, distinctive on-camera talent, or online creators who’ve already proven they can hold an audience with organic personality and charisma.
We make the kind of social content that earns the send-to-a-friend text: “this is literally you.” Built to spark comments, shares, remixes, and repeat watches—not just fill a content calendar.
SELECTED WORK
Less “portfolio grid.” More “things we’re proud of.”
ACORNS
6-Episode Original Branded Comedy Series
A six-episode original branded comedy series for Acorns built to play like entertainment first: no brand mention and no call to action inside the episodes—just character-driven comedy about money that could stand on its own and be shared like any other funny moment online.
Produced by POV Co.
Directed by Rochée Jeffrey
OPENAI × FILM INDEPENDENT
40th Anniversary Commercial
A commercial collaboration for OpenAI created around Film Independent’s 40th anniversary, supporting a conversation about AI and the future of independent filmmaking.
Produced by POV Co.
Directed by Rochée Jeffrey
COMING SOON
WE’VE BEEN IN GOOD COMPANY
WHAT WE ACTUALLY DO
FOUNDED BY EBONY ELAINE HARDIN
Ebony Elaine Hardin is a Los Angeles-based producer and creative strategist working at the intersection of comedy, advertising, and entertainment.
She founded POV Co., the advertising arm of 903 Entertainment, to create comedy-first campaigns that feel as entertaining as the content people already choose to watch. Her approach brings together sharp creative, the right talent, and strong production to build work that is funny, culturally aware, and made to connect.
Ebony’s background spans casting, creative production, and large-scale entertainment. She began her career in casting across television, film, and Broadway, developing an instinct for talent, performance, and what makes comedy land. She later joined Dropout, where she now serves as Director of Production and has helped scale the company’s original production slate.
That mix of creative instinct and production experience shapes how she leads POV Co.—building the right team around each idea and carrying projects from concept through execution without losing what made them exciting in the first place.
Ebony is a graduate of Carnegie Mellon University, where she earned degrees in Drama and Business.
Great ideas deserve great execution. She does both.
FREQUENT CREATIVE COLLABORATORS
POV Co. builds the right team around each project. These are two of the creatives we return to often.
Director / Writer
Award-winning writer, director, and comedian whose work spans television, branded content, and original comedy. Credits include grown-ish, Woke, SMILF, and Santa Inc., and Rochée is the co-creator of the NAACP Image Award-winning Yes We Cannabis. Rochée frequently directs POV Co.’s branded work and brings a sharp comedic point of view to the room.
Creative Producer
Takara Joseph is a creative producer and operations leader with more than a decade of experience across advertising, branded content, film, social, digital, and experiential work. Her campaign experience includes Apple, TikTok, eBay, Delta Air Lines, IHG, and OWN, and she brings a sharp ability to translate creative ambition into clear, efficient execution.
GOT SOMETHING TO SELL?
Prefer email?
hello@ebonyelaine.comBring us the brief, the half-formed thought, or the fully baked idea. POV Co. collaborates with your team to find the strongest creative approach, build the right team, and bring it to life with 903.